Rationale of Social Psychology
Senior 6 · Psychology
Rationale of Social Psychology
Lesson 2 of 4
25 min
In the early 1930s the sociologist Richard LaPiere travelled around the United States with a young Chinese couple, at a time when prejudice against Chinese people was common there. They were served at 250 hotels, camp sites and restaurants and refused only once. Six months later LaPiere wrote to the same businesses asking, "Will you accept members of the Chinese race as guests?" Of the 128 that replied, 92% said no (LaPiere, 1934).
The study has weaknesses: the person who answered the letter was probably not the person who had served the couple, and LaPiere, a white American, was usually with them. Still, it raises the question at the centre of this lesson: how do the beliefs, feelings and actions we have towards groups relate to one another?
Definition
Stereotype: a generalised belief about the characteristics of the members of a group, applied to an individual because he or she belongs to that group. It is the cognitive part. Example: "old people cannot learn to use smartphones."
Prejudice: an attitude, usually negative, towards people because of their membership of a group, held before or regardless of knowing them as individuals. It is the affective (feeling) part. Gordon Allport (1954) called it "an antipathy based upon a faulty and inflexible generalization".
Discrimination: unjustified negative (or unfairly favourable) behaviour towards people because of their group membership. Example: refusing to rent a room to someone because of the region he or she comes from.
| Component | Concept | It is about | Example about people with disabilities |
|---|---|---|---|
| Cognitive (thinking) | Stereotype | Beliefs | "A person in a wheelchair cannot do a skilled job." |
| Affective (feeling) | Prejudice | Feelings and evaluations | Discomfort, pity or dislike when meeting a wheelchair user |
| Behavioural (doing) | Discrimination | Actions | Not inviting a qualified wheelchair user to a job interview |
The three are linked but do not always move together, as LaPiere found. A person can hold a stereotype without hostility, or feel prejudice but not act on it because the law or social norms forbid it. Discrimination can also happen without personal prejudice, when rules or habits disadvantage a group: this is called institutional (or structural) discrimination. A school building with stairs and no ramp discriminates against wheelchair users even if nobody in the school dislikes them.
Allport (1954) arranged acts of prejudice on a scale of increasing harm (Figure 1). Each step makes the next easier to accept, which is why early steps such as hateful talk must be taken seriously.
Important
Case study: how division was built in Rwanda. Hutu, Tutsi and Twa are social categories, not races. Under Belgian rule, an identity card recording each person's category was introduced in 1933–34, turning a fluid social distinction into a fixed label that the state could use. False colonial race theories presented the categories as separate peoples. After independence, governments used the cards to discriminate against Tutsi in schooling and public jobs. In the early 1990s the newspaper Kangura and the radio station RTLM spread hate speech that called Tutsi inyenzi ("cockroaches"). This dehumanisation helped prepare the 1994 Genocide against the Tutsi. In the "Media case", the International Criminal Tribunal for Rwanda convicted the founders of RTLM and the editor of Kangura of genocide crimes, including direct and public incitement to commit genocide (trial judgement 2003; appeal judgement 2007).
Read against Allport's scale, the case shows every step, from antilocution to extermination. It also shows that the steps were not climbed by accident: the genocide was planned and organised, and each person who took part made choices for which he or she is responsible.

Stereotypes can change the behaviour of the people they describe:
Approaches that have evidence behind them include structured contact between groups under fair conditions (Allport's contact hypothesis, Unit 4), cooperative learning in mixed teams, and changing what people believe others in their community think (Lesson 4). Laws set the outer limit: Article 16 of Rwanda's Constitution prohibits discrimination based on, among other grounds, ethnic origin, region, sex, religion and disability. National programmes such as Ndi Umunyarwanda ("I am Rwandan"), started in 2013 by the National Unity and Reconciliation Commission, now part of the Ministry of National Unity and Civic Engagement (MINUBUMWE), promote a shared national identity.
CrashCourse: "Prejudice and Discrimination: Crash Course Psychology #39" (about 10 minutes). Watch for how the presenter separates prejudice from discrimination. Its examples come from the United States; as you watch, think of how each idea would look in Rwanda.
Warning
Prejudice is not the whole explanation of genocide. In an essay, do not write that the genocide "happened because of prejudice". Social psychology helps explain how ordinary people were prepared to accept violence, but historians stress planning, state organisation, propaganda, fear and opportunism as well. Psychological explanations never remove personal responsibility.
Tip
Think, feel, do. Stereotype = what you think about a group; prejudice = what you feel; discrimination = what you do. In exam scenarios, look for the verb.
Important
Discuss. Many jokes in everyday conversation are about a region, a profession or a sex. Using Allport's scale, argue whether such jokes are harmless.
Practice
Sources and credits
Written by Ganzaa: the text, the diagram (Figure 1), the table and the exercises. This lesson adapts CC BY-SA material and is shared under CC BY-SA 4.0.