Environmental Conservation and Tourism
Senior 6 · Geography
Environmental Conservation and Tourism
Lesson 4 of 5
45 min
UN Tourism, the United Nations agency for tourism, estimates that about 1.52 billion international tourist arrivals were recorded in 2025, 4% more than in 2024 and above the 1.47 billion of 2019, before the COVID-19 pandemic. International tourism receipts were estimated at about US$ 1.9 trillion (World Tourism Barometer, January 2026; figures for 2025 are provisional). Study Figure 1: where do the world's tourists go, and which regions are growing fastest?
Figure 1. International tourist arrivals by region, 2019 and 2025. Drawn by Ganzaa from UN Tourism data.
Definition
Tourism: the activities of people travelling to and staying in places outside their usual environment, for less than one year in a row, for leisure, business or other purposes (UN Tourism).
Tourist: a visitor who stays at least one night. Excursionist (same-day visitor): a visitor who returns home the same day.
Domestic tourism: residents travelling within their own country. International tourism: travel to another country (inbound to a country, outbound from it).
Ecotourism: responsible travel to natural areas that conserves the environment and benefits local people. Example: gorilla trekking in Volcanoes National Park.
MICE tourism: travel for Meetings, Incentives, Conferences and Exhibitions.
Worked example 1: reading Figure 1
Problem. Calculate (a) the percentage change in arrivals from 2019 to 2025 for Africa and for Asia and the Pacific, and (b) Africa's share of world arrivals in 2025.
Solution.
Interpretation. Africa grew strongly after the pandemic, while Asia and the Pacific, where some countries kept borders closed longest, had still not recovered by 2025. Yet Africa receives only about one twentieth of the world's international tourists, while Europe receives more than half. The rest of this lesson explains that pattern.
| Region | Main attractions | Examples |
|---|---|---|
| The Mediterranean | Hot, dry, sunny summers; beaches; ancient history and culture | Spain's coasts (Costa Blanca, Costa del Sol), the French Riviera, Italy, Greece and its islands, Türkiye, Egypt |
| The Alps | Mountain scenery, snow for skiing in winter, lakes and hiking in summer | Switzerland, Austria, France and Italy |
| Historic and capital cities | Museums, monuments, shopping, events | Paris, London, Rome, New York, Istanbul, Beijing |
| North America | National parks, theme parks, cities, varied landscapes | Yellowstone, the Grand Canyon, Orlando, Las Vegas |
| The Caribbean and tropical islands | Warm seas, coral reefs, beaches | Jamaica, the Bahamas, the Maldives, Mauritius, Zanzibar |
| East and Southern Africa | Wildlife safaris, mountains, beaches, culture | Maasai Mara, Serengeti, Kilimanjaro, Volcanoes National Park, Victoria Falls, Cape Town |
| The Middle East | Religious sites, modern cities, desert landscapes | Mecca and Medina (Hajj and Umrah), Jerusalem, Dubai |
| Asia and the Pacific | Culture, beaches, cities, food | Thailand, Japan, China, Bali, Australia's Great Barrier Reef |

| Group | Factor | How it works |
|---|---|---|
| Physical | Climate | Sunshine and warmth draw beach tourists (the Mediterranean); snow draws skiers (the Alps); mild highland climates suit Rwanda's year-round visits |
| Scenery and relief | Mountains, volcanoes, lakes, waterfalls and coasts (the Virunga volcanoes, Lake Kivu, Victoria Falls) | |
| Wildlife and vegetation | Rare animals and habitats: mountain gorillas, the Big Five, rainforests such as Nyungwe | |
| Human and cultural | History, heritage and culture | Ancient sites, museums, festivals, religious places; memorial sites such as the Kigali Genocide Memorial |
| Economic | Income and leisure time | Rising incomes and paid holidays in the source countries create demand |
| Cost and exchange rates | A cheaper destination or a strong home currency encourages travel | |
| Investment in facilities | Hotels, restaurants, conference centres, guides and trained staff | |
| Accessibility | Transport | Airports and airlines (RwandAir), roads, railways and cheap flights |
| Visa and border policies | Easy visas raise arrivals; since 2018 Rwanda has offered visas on arrival to citizens of all countries | |
| Political and social | Peace, security and stability | Tourists avoid conflict, terrorism and crime |
| Health and hygiene | Epidemics and poor sanitation deter visitors, as COVID-19 showed in 2020 | |
| Marketing and technology | Advertising, branding and online booking | The "Visit Rwanda" campaign, including sponsorship of European football clubs; booking and reviews online |
Worked example 2: explaining a pattern
Problem. Using the factors above, explain why Europe receives more than half of all international tourist arrivals while Africa receives about 5%.
Solution. Europe: its own people are rich and have long paid holidays, so most of its visitors come from neighbouring European countries by short, cheap flights, trains and roads; many countries share the Schengen visa-free area and the euro; it has a dense supply of hotels, transport and heritage sites. Africa: its attractions are world-class, but most visitors must fly long distances from Europe, America or Asia at high cost; air links between African countries are few and expensive; visa rules and border formalities still vary; and the image of insecurity in some regions affects the whole continent. Judgement: accessibility and the wealth of nearby source markets matter more than the attractions themselves, which is why visa reform, regional air links and growing African middle classes are the keys to Africa's tourism growth.
Warning
Common mistakes
iNewittAll: "The Impact and Growth of Tourism Worldwide". As you watch, list the reasons the video gives for the growth of tourism, and check each against the factors in the table above.
Practice
Summary
Sources and credits
Photo: Skyline behind Platja de Ponent, Benidorm (Ximonic, Simo Räsänen, CC BY-SA 4.0), via Wikimedia Commons.
Video: "The Impact and Growth of Tourism Worldwide (KS3 Geography Revision)", iNewittAll, embedded from YouTube.
Figure 1, the worked examples and the exercises were drawn and written by Ganzaa.
This lesson adapts CC BY-SA material and is shared under CC BY-SA 4.0.